The Sound of Success
BMW Iconic Sounds Electric started as a collaboration between the BMW Group and the Grammy and Academy Award-winning composer to develop a revolutionary sound design and concepts for the fleet of BMW electric vehicles and ultimately create the future sounds.
This futuristic thinking has been incorporated into the Tyde where bespoke composed sounds that are functional and atmospheric accompany key interactions with the vessel such as charging start/end, booting, idle-on, and foiling start/end. Sounds are designed to give the driver unmistakable acoustic feedback on the engine’s power delivery and the current driving state.
The soundscapes are a composition of various forms of sound, some more traditional, while others are a completely new kind of creation. Voices and classical instruments are at the base, while mechanical sounds and unusual combinations combine to create different tones. It’s about creating something that becomes an emotional experience.
An acoustic adventure
Embracing the Hans Zimmer ethos that real luxury is silence, the Tyde can offer a quiet, peaceful, luxury ride. But when sounds are called for, the technology is there to deliver.
In addition to the vessel UX-sound, the world-renowned composer has also provided a bespoke playlist for the Tyde Icon. Played through the Dolby Atmos sound system, the playlist has been selected to enhance the experience and thrill of the Tyde as you glide through the air with ease, grace, and music.