Our vision, journey, and story.
TYDE is a German luxury yacht manufacturer aiming to disrupt the luxury leisure world, a radical change for good. With innovative, ground-breaking technology, we are developing elevated yacht experiences — a symbiosis of style and sustainability.
At TYDE, we stand for the seamless fusion of luxury and sustainability, where innovation shapes the future of yachting. With a deep understanding of the challenges and opportunities in future marine mobility, our management team is dedicated to driving innovation and making a significant sustainable impact in the luxury yacht segment.
Christoph is the Co-founder and CEO at TYDE GmbH, with a background as a successful entrepreneur and co-founder of several companies, including Torqeedo GmbH, the global market leader for electric mobility in the boating industry. Christoph has also held managing director and corporate sales director roles at Gardena AG and worked as an engagement manager and senior associate at McKinsey & Company. He holds a PhD in marketing from Otto-Friedrich-Universität Bamberg and graduated with honors in business management studies.
Climate-friendly mobility on the water is progressing slower when compared to the dynamic developments seen in road mobility. Many segments of marine mobility are still operating 100% on fossil fuels. Utilizing hydrofoil technology, electric emission-free propulsion, and a selective approach to circular materials, we are dedicated to safeguarding the seas we travel.
Transferring technology and expertise from the road to the water – BMW is acting as a driving force to support the shift towards sustainable mobility on the water and, together with tech start-up TYDE, is creating a new experience that reimagines luxury and mobility.
Peter Dengler, Head of project THE ICON:
“Our team was fascinated by the visionary triad of sustainability, luxury and conscious pleasure. Particularly driven by the idea of creating the magical combination of innovation, digitalization and the relationship between people and technology, but most importantly, an incomparable zero-emission experience for the water.”
Designworks, a subsidiary of the BMW Group, held the reins in shaping The Icon's stunning design. With studios in Los Angeles, Munich, and Shanghai, they bring a wealth of industry expertise and international appeal, catering to the most discerning clients. Their portfolio is not just about aesthetics; it reflects a deep understanding of global customer preferences. Designworks has a track record of transforming innovation into stunning designs.
At the 76th Cannes International Film Festival, a particularly spectacular world premiere took place, not in the cinema hall, but in the harbor of this famous city, where TYDE and BMW presented The Icon, ushering in a new era in sustainable mobility on the water.
A Tyde (tide) is one of the most fundamental and reliable phenomena in the world. Inspired by the forces of nature we are changing marine luxury.
The old spelling for “tide”, “tyde”, is derived from the Old English word “tīd”, which was spelled with a “y” in the middle for centuries. This spelling persisted until the modern English spelling of “tide” became standardized in the 18th and 19th centuries.