Experience style, sustainability and forward-thinking. Ride the Tyde.
Spearheading electrified mobility, the collaboration of BMW and TYDE gave birth to a groundbreaking yacht. Unprecedented in its design, technology, and purpose. Poised to revolutionize the luxury marine sector.
Initiating the project, BMW leveraged their technology and innovation leadership role in e-mobility to spark the creation of a groundbreaking vessel. BMW contributed their visionary design, automotive know-how and advanced technical components to demonstrate, how sustainable future-oriented mobility on the water can be realized today. The partnership with TYDE brought the concept to life: a perfect blend of luxury, sustainability, and innovation where the road meets the waves.
The acoustic user journey on THE ICON is composed by two-time Academy Award winner Hans Zimmer. It extends the successful cooperation between Hans Zimmer and BMW towards marine mobility. It comprises pleasant, intuitive functional sounds in addition to a modern and immersive driving experience. Hans Zimmer was inspired for his composing by the environment itself - The sea is beautiful and deserves a beautiful sound, too.
Dolby Atmos removes the boundaries of creative expression for artists to create a spatial sound experience that puts you at the center of your entertainment. THE ICON, as first-ever Dolby Atmos certified yacht in this class, immerse you in a world of acoustic depth, clarity and detail, while flying above the water.
The perfect acoustic stage for the exclusive composing of Hans Zimmer.
The Wallpaper* Smart Space Awards 2023 winners showcase the very best in their class: life-enhancing designs that combine creative thinking with innovation, verve, and responsibility. The Icon, created in a collaborative project with BMW and Designworks, has emerged as the award recipient for 'Most Revolutionary Transport,' marking the first yacht to win this prestigious award.
Customize your Tyde yacht to perfectly align with your personal preferences. Whether it's small adaptations or fully tailored solutions, we invite you to craft your unique style using our immersive configurator or by contacting us for a private consultation.
Discover Tyde's advanced technology, a synergy of expertise from global leaders in mobility, naval architecture, marine engineering, and design.
Embark on a journey through our roots and delve into Tyde's dynamic story. Discover the individuals and partners behind our shared vision and the remarkable launch of The Icon.
