Experience style, sustainability and forward-thinking. Ride the Tyde.
Spearheading electrified mobility, the collaboration of BMW and TYDE gave birth to a groundbreaking yacht. Unprecedented in its design, technology, and purpose. Poised to revolutionize the luxury marine sector.
Initiating the project, BMW leveraged their technology and innovation leadership role in e-mobility to spark the creation of a groundbreaking vessel. BMW contributed their visionary design, automotive know-how and advanced technical components to demonstrate, how sustainable future-oriented mobility on the water can be realized today. The partnership with TYDE brought the concept to life: a perfect blend of luxury, sustainability, and innovation where the road meets the waves.
The acoustic user journey on THE ICON is composed by two-time Academy Award winner Hans Zimmer. It extends the successful cooperation between Hans Zimmer and BMW towards marine mobility. It comprises pleasant, intuitive functional sounds in addition to a modern and immersive driving experience. Hans Zimmer was inspired for his composing by the environment itself - The sea is beautiful and deserves a beautiful sound, too.
Dolby Atmos removes the boundaries of creative expression for artists to create a spatial sound experience that puts you at the center of your entertainment. THE ICON, as first-ever Dolby Atmos certified yacht in this class, immerse you in a world of acoustic depth, clarity and detail, while flying above the water.
The perfect acoustic stage for the exclusive composing of Hans Zimmer.
The Wallpaper* Smart Space Awards 2023 winners showcase the very best in their class: life-enhancing designs that combine creative thinking with innovation, verve, and responsibility. The Icon, created in a collaborative project with BMW and Designworks, has emerged as the award recipient for 'Most Revolutionary Transport,' marking the first yacht to win this prestigious award.
Discover Tyde's advanced technology, a synergy of expertise from global leaders in mobility, naval architecture, marine engineering, and design.
Embark on a journey through our roots and delve into Tyde's dynamic story. Discover the individuals and partners behind our shared vision and the remarkable launch of The Icon.
